Our approach

A people-centric approach to drive commercial success.

Research

Insight based evidence and inspiration

Planning

Marketing strategies and implementation plans

Strategy

Commercial decisions and business strategies

Research

We provide eye-opening inspiration, clarity about the world you operate in, and the confidence to make the right decisions.

Incite’s commercial astuteness and business-centric approach, paired with their passion to go above and beyond make them an indispensable extension of our team.

Clare Marks, Head of Research & Insight
– Virgin Trains

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Planning

We help you create clear, targeted and inspirational plans by creatively bringing together your commercial needs, your target audience and your internal talent and knowledge.

The impact of having embarked on this project with Incite has been significant for the business in terms of identifying long-term where to play and how to win.

Gwen Risdale, Head of Beer Marketing
– Hall & Woodhouse

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Strategy

We go beyond short-term financial wins and focus on turning human-centric commercial opportunities into long-term strategic growth plans.

We were hoping we would find an attitude that united several segments of customers, an attitude that would fit well with our brand vision and purpose. We found it. The team’s methodology gave us the data and strategic rigour to get the Board to focus on a core group of people whilst at the same time walk away from others.

Penny Herriman, Customer Director

– WhiteStuff

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