Redefining excellence in planning strategy
Transforming the planning process and strategic direction for Gilead
Gilead: Approaching things differently
Our client wanted to refresh their brand planning process with three key considerations in mind:
1 / Bringing insights to the fore
2 / Ensuring cross-functional alignment
3 / Achieving excellence in communication through effective storytelling
Going back to basics
As an established team with extensive therapy area experience, we knew that we needed to start afresh. We began by stripping back the layers and honing in on the key questions that they required answering, to ensure a laser focus on their challenges and goals.
We facilitated stakeholder calls with function leads, as well as senior leadership, to ensure alignment on the desired outcome and goals.
Inspiring action with clear direction
Through a series of collaborative workshops facilitated virtually, we developed a new brand planning framework that reinvigorated the aspirational strategic direction of the brand by overlaying an emotional lens to bring to life the intended impact. This was also translated into tangible and ownable tactics.
Learn more about our Planning work here.