The Future of the Insights Function: How to Elevate the Role of Insights
Elevating insights: making your insights teams stronger
We recently hosted a fantastic event with client-side insights professionals, discussing the future of the insights function.
There was a shared ambition in the room to elevate the role of insights teams, amplifying their impact and influence within business decision-making. With an aspirational vision for the future, how can we achieve this?
Watch the short video below to hear the key take outs from our panellists.
Or scroll down to download the summary slides, key take outs, helpful tips and reflections from panellists & attendees.
The session included an interactive panel discussion with our 6 brilliant panellists from a cross-section of businesses. A huge thank you to:
- Lauren Halliwell, EU insights lead for rare diseases at UCB
- James Johnstone, Global head of customer and data insights at Shell
- Anne Rae, Senior Research Manager at Lloyds banking group
- Sunita Sharman, Global insights and strategy lead at General Mills
- Maria Smith, Head of insight for general merchandise at Sainsbury’s
- Hayley Ward, Director of user research and insights at Deliveroo
The Future of the Insights Function: Key Take Outs
To see summary slides from the event including key take outs as well as practical tips, download the PDF here.
Contents include:
- The current challenge for insights
- Event panellists and topics covered
- Key take outs
- The vision for tomorrow
- How to achieve this vision
- Helpful hints and tips
- Reflections from panellists and attendees
