I enjoy travelling to new places and am at my happiest when high in the mountains or with sand between my toes. My simple pleasures in life include country walks, Greek food, a strong cosmopolitan and laughing until it hurts.

Senior Principal

William has extensive experience across both agency and client-side roles. While previously based in Hong Kong, William worked on numerous multi-market studies, and therefore brings a wealth of knowledge to the team.

Family is everything to me. Outside of work, I enjoy cooking, physical fitness, and audiobooks/podcasts about history.

I like to make a difference; drawing on my own experiences to have meaningful conversations about a myriad of topics. Art, food, wine, and sports are passions of mine. And of course my two daughters, whose ever-changing needs and personalities are endlessly exasperating!

Senior Director

Having previously held senior positions at Interbrand, Publicis UK and Carlton TV, Beth is a Brand Architect who gets to grips with your brand and category and pinpoints how you can become more profitable.

When not working, I’m most likely to be found on the water or up a mountain. The combination of being active in natural open spaces, with friends and family, fuels my energy – and is a good excuse for a glass (or two) or wine afterwards!

Living a happy, healthy life surrounded by family and friends is important to me. Outside of work, I like to keep active through sports and dance, which are both lifelong passions of mine. I also love travelling and experiencing new things.

I am passionate about preserving remnants of the past. When I can, I spend time at flea markets and vintage stores adding to my collection of old things (art, magazines, records, furniture, clothes, and so much more). There is just something special about owning a piece of someone’s past.

Principal

From applying behavioural science techniques to helping global brands unlock new growth opportunities, Kongway has worked across a range of industries including FMCG, media and Tech.

I try to get a little bit better every day in all aspects of life, from parenting and relationships to personal skills and professional competence. Some of my passions are playing and coaching table tennis, continually exploring all things Barcelona, and learning languages.

Living my life with love and compassion is my top priority. I really enjoy connecting with the outside world, whether it’s meeting new people or exploring new places with my loved ones (I’m a huge fan of the national parks!).

Spending time with my family is paramount to me. I love to stay active and regularly go running so I can keep up with my growing children!

I relish time with my friends and grown kids, love making pots of soup, big salads and cocktails, adore the Oregon Ducks, and crave my time outdoors. This includes cycling, hiking, running, rafting, and exploring whatever’s around the next corner!

Seeing my kids happy and thriving is imperative to me, so I spend most of my free time ferrying them around to various activities. I enjoy good times with friends and am partial to an Aperol Spritz, followed by good food and wine.

Being healthy and happy are the two most important things to me and that I would wish for others. I also love being outdoors and am a keen runner, having recently completed my second marathon.

Senior Associate

Mark enjoys discovering what lies beyond the obvious in datasets, picking out insightful information and using it to inform strategic thinking for clients.

I’m a new mum so a lot of my time outside of work is focused on family and friends. When I can, I love travelling to new places, exploring hidden beaches and swimming in the sea.

A highly experienced marketer, insight consultant and strategist, Sarah has worked client-side for Mars, Scottish Courage and Volvo, as well as holding executive positions at Cello Group and Insitas.

I’m passionate about travelling and exploring new places. Learning new cultures and histories is something that I really enjoy and make me happy.  When I’m not at work, I like to socialize and connect with my family and friends.

Keeping a positive outlook and being optimistic is important to me. I’m the annoying friend who looks for the best in situations rather than letting you just rant about a problem. My favourite definition of an Optimist is someone who figures taking a step backwards after taking one forwards isn’t a disaster – it’s more like a cha-cha! That definitely sums it up for me!

Number one for me is family, although my boys are now pretty independent and it’s a bit of a wrench to find myself with a newly empty nest! The freedom and flexibility to ride my bike and travel more does make up for it a bit.

To me, time is well spent when it’s with friends and family. I love to travel and experience new places, and have an obsession with sport, whether that’s getting out on the golf course or just watching the rugby in the pub.