Research

Insight based evidence and inspiration

Overview

With the inspiration of people-focused learning and renewed clarity about the world you operate in, we take research a step further. We help you define your strategy and make the right decisions. Our goal is to give you the vision, clarity and confidence you need to kickstart new initiatives.

Blog

Unlocking human insights

People don’t always tell you how they feel; it takes passion (and patience) to find out what they think. Incite’s Research approach has been designed by people, for people — connecting you to the customer-centric findings that make a difference to your business.

Case study

Kraft-Heinz — award-winning new product delivery

We used agile collaboration with qualitative and quantitative research to expose innovation potential for one of the world’s biggest food brands.

Case study

McDonald’s — a smarter, simplified menu of choices

As menu options go up, customer engagement often goes down. We helped McDonald’s understand diner decision-making, using a one-of-a-kind conjoint questionnaire to rationalise — and simplify — what’s on the menu.

Case study

Novartis — supporting the team with their pre-launch strategy

We supported Novartis with their launch strategy for a first-in class treatment in the cardiovascular space.

Case study

Financial trading that’s accessible to all

Businesses that are successful quickly in a new sector can sometimes struggle to know where their growth will come from next. We partnered with a financial trading provider to help them address their significant growth goal. Quantitative analysis was used to define a new target user, plus the product and digital experience that would bring them in.

Case study

All the right ingredients for Gousto’s growth

How does one of the country’s most dominant food kit brands expand their business? We helped Gousto identify the right customer and the brand positioning they were hungry for.

Find out how to adopt a people-first lens to delivering insights

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