How do you make the most of limited resources and time to create effective plans?
A business strategy for British regional brewery Hall & Woodhouse
Case study
"They have exceptionally smart and dedicated people, who treat all briefs with great enthusiasm and with a unique approach to suit your needs and address your specific business challenge."
A new marketing head tasked with rejuvenating an old brand
Gwen Risdale, Head of Beer Marketing:
“When I joined Hall & Woodhouse, my immediate task was twofold. Restore the 240-year Badger beer brand to its former glory – and in doing so assist in the development of a broader business strategy for Hall & Woodhouse’s Beer Company division.
Being new to the business and having two significant tasks ahead of me I had to think wisely about who to partner with, to get the best results within a tight timeframe and on budget and to ensure my own reputation within a new organisation”
"My advice is no matter what your brand or business challenge, run it past Incite and they will give you a honest answer to whether they can help or not, and I’d bank on it being the former."
Extracting maximum value from existing information and knowledge
From the very start, we worked very closely with Gwen to give her the reassurance she needed, and we provided her with a senior and consistent team. Using our consultancy process, we synthesised over 40 pieces of market data that culminated in a two-day workshop that delivered robust three-year business and brand strategies in six weeks.
New opportunities that had not been previously considered
Gwen Risdale, Head of Beer Marketing:
“The impact of having embarked on this project with Incite has been significant for the business in terms of identifying long-term where to play and how to win. We have identified new opportunities never considered before and have had our previous thinking challenged.
My advice is no matter what your brand or business challenge, run it past Incite and they will give you an honest answer to whether they can help or not, and I’d bank on it being the former. They have exceptionally smart and dedicated people, who treat all briefs with great enthusiasm and with a unique approach to suit your needs and address your specific business challenge. A highly recommended (research) partner with outstanding business strategy thought leadership.”
Learn more about our Planning work here.
