A brand seeking to take advantage of fresh, unexpected growth
How do you translate a rapid increase in demand for your products into a sustainable strategy for growth?
Case study
We distilled priority opportunities for the immediate term and developed a roadmap for longer term investment to future-proof the strategy.
Our client, an international supplier of safety eyewear, experienced an unexpected sales boom due to the Covid-19 pandemic. They wanted to maintain this momentum, setting stretch financial targets and implementing a new global strategy.
They asked us to validate and prioritise growth opportunities in Europe and SE Asia, across sectors (healthcare, laboratories construction, defence, public service, etc) and product types (shields, goggles, glasses).
Delivering a 360 view of the opportunity
We analysed multiple data sources and modelled the size of opportunities and the headroom for growth.
This included extensive desk-based research and expert interviews to understand local competition, routes to market, priorities of key stakeholders in the value chain, and operational considerations.
We collaborated with management and country leads to prioritise opportunities, accounting for factors such as size of the prize, timeline to realise value, risk appetite and synergies with overall vision.
A roadmap for sustainable growth
We distilled priority opportunities for the immediate term and developed a roadmap for longer term investment to future-proof the strategy.
Based upon our prioritisation, the client is now initiating the immediate term growth plans.
